Our Mission

Our Mission, Goals & Strategy

Our Vision for a Greener Future

In a generation across Birmingham and the Black Country we will be internationally recognised for the quality and quantity of the conurbation's wildlife, as famous for our thriving natural environment as we are for our high quality manufacturing, enterprise and innovation. 

We will lead the way in demonstrating nature's essential contribution to the health, prosperity and wellbeing of everyone who lives and works here with all of us playing a role in protecting and improving our wild spaces.

Our vision is for Birmingham and the Black Country to have more wildlife, more wild places and more people with a strong connection to the natural world every year. Our mission is that, recognising the importance of our unique natural heritage, shaped by local history, we will protect and restore the natural environment by:

Leading by example, demonstrating what is possible in an urban area to protect and create wildlife-rich accessible natural spaces.

Connecting everyone with nature, recognising that we all - individuals, communities, local authorities and businesses - have a vital role to play in nature’s recovery.

Championing the natural environment, inspiring, challenging and influencing people to stand up for nature.

Working in partnerships to achieve the best results for nature.

Using data, monitoring and evidence to inform our priorities and decision - making, and to measure our impact.

Our Strategy

Here is our  2017-2022  Strategy if you would like to know more about our mission

Kestrel chicks

Credit: James Rodgerson

UK hedgehog population down 30m-1m since 1950

Join online before 31st January 2020 to get our special introductory rate*!

Help us help the local wildlife you love from as little as £1.50pm with our New Year half-price introductory offer.

Join Now!

* Offer open to new members who join online by direct debit between 19th December 2019 to 31st January 2020. Direct debit will revert to full price after 12 months. You may cancel at any time with 30 days notice.