The taste of summer is doubly satisfying for nature lovers

Monday 14th July 2014

Celebrating the launch of our beerJoe Peacock and Peter Shirley from The Trust with Ian and Sam from Sadler's Ales

Coming to a pub near you is a new ale called Yellow Rattle that will not only quench your thirst, but make you feel good about helping local wildlife at the same time.

Sadler’s Ales – a family business now in its fifth generation - brew award-winning craft ales exclusively in Lye, in the heart of the Black Country and because of their passion for the local area were really keen to help support the work of The Wildlife Trust for Birmingham and the Black Country by donating a percentage of the proceeds from this new beer to help their work.

They have worked together with them to launch a new draught Extra Pale Ale with a hint of citrus orange hops called “Yellow Rattle” that will be available in pubs all over the area this summer. The name is particularly apt at this time because it’s the name of one of the most important species used for creating wildflower meadows and The Trust will again be busy making more special places like these in July and August.

Nick Hammond, Chief Executive of The Wildlife Trust for Birmingham and the Black Country added: “We approached Sadler’s to work with us because they have great local credentials, a good reputation, and care about issues that are important to the community. Giving beer lovers the chance to enjoy a delicious pint of Black Country-produced ale knowing that every sip is helping to protect the wildlife where we live was too good an opportunity to miss.”

Chris Sadler, Managing Director of the brewery, said: “This is a fantastic opportunity to use our passion and belief in great real ale to produce a beer ideally suited to the summer months and to celebrate the local wildlife that is so important to our lives. We are very proud to be working with The Wildlife Trust of Birmingham and The Black Country and expect our beer to sell very well indeed.”

Beer drinkers are encouraged to let the landlord of their local know if they wish to sample this wildlife-saving tipple and also attend one of the local beer festivals where Sadler’s will be selling it. See this page for further details.



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Tagged with: Fundraising, Beer, Sadler's Ales, Wildlife, Wildlife trust

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